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LBS

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Challenges

One of the leading mobile operator in South East Asia was looking at the ways to monetize the network information for personalized targeted marketing campaign. The mobile operator were looking at service provider that can offer managed services approach.

 

Solutions

GlobeOSS with vast experience in extracting real-time information from the network, quickly deploy PoC within 2 weeks and subsequently go live within 3 weeks of contract signing. GlobeOSS uses the GlobeOSS Intelligent Mediation Platform to extract network information, correlate and enrich the information before sending it northbound to campaign manager.

 

Results

The mobile operator managed to monetize the network information within 5 weeks of decision to engage a Proof of Concept (PoC) with GlobeOSS. Within 3 months of live deployment, the mobile operator managed to implement 15 distinct campaigns that generated exceptional additional revenue.